Honda strengthens global brand value
Honda has seen a strengthening in the value of its brand for the third year in a row.
International consultancy Interbrand have recently published the 2015 edition of its Best Global Brands ranking, placing Honda as the 19th most valuable global brand.
Honda’s brand was valued in excess of $22 billion, an increase of six per cent compared to 2014. This valuation improved Honda’s position in the all industry ranking by one place.
This result is the latest positive news for the brand following a year of extensive product introductions, particularly in the European region. In the last 12 months Honda has renewed its entire car range with all-new versions of its Jazz hatchback, HR-V compact crossover, and heavily refreshed versions of the Civic hatchback and CR-V four-wheel drive compact SUV. Meanwhile Honda’s motorcycle range has seen no fewer than seven new product introductions, including the RC213V-S superbike.
2016 is set to be another positive year for the Honda brand as it launches its next generation FCV hydrogen fuel cell vehicle and an icon returns to showrooms in the shape of the NSX supercar.
Interbrand’s 2015 best global brands ranking can be found here: http://interbrand.com/best-brands/best-global-brands/2015/ranking/